KIA recently celebrated its 20th anniversary since its first car went on sale in the UK. KIA had only one model on sale in 1991, the KIA Pride, with 1786 models sold in its debut year. In the following 20 years, KIA has seen a considerable increase in sales, with 2010 seeing Kia record 56114 vehicles sold, with over 2 million vehicles being sold worldwide.
In 2006 KIA appointed Peter Schreyer as Chief Design Officer and which was a new direction for the brand, with design being focused on to appeal on an emotional level.
It was a double celebration for KIA, as KIA Motors Corporation celebrated its 67th anniversary, originating with manufacturing bicycles in the 1950s; since then Kia has now grown to be part of the world's 4th largest automotive group.
Commenting on Kia's 20th UK anniversary, Michael Cole, Managing Director, KIA Motors (UK) Limited, said: "Kia has been on quite a phenomenal journey in recent years. In less than two decades we've certainly lived up to our 'Power to Surprise' slogan by growing from a relatively small importer to challenging the best and most established brands in the industry. We think we have a fantastic range of cars and, judging by our growth over the last few years. 2011 is set to be our busiest year yet and I'm confident it'll be one where we challenge perceptions more than ever as we launch superb new products at Kia London, the new Picanto, new Rio and, later in the year, new Kia Optima"
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