Hyundai Trade in Value Guarantee

Hyundai have a marketing strategy that will aim at concerned about depreciation of cars and to drive up new car sales.

They announced a new trade-in program that will offer buyers a guaranteed price for their new Hyundai if they trade it in for another Hyundai within a two to four year time period.  This exercise is more about building confidence in a brand and in the car market.  Hyundai introduced “brand confidence” when they started offering long extended warranties back in 1999.

The trade-in value will be valued against the Automotive Lease Guide forecast of the vehicles value.  If a Hyundai customer wishes to trade or upgrade their current vehicle, they will receive at least what was guaranteed.  If the vehicle is worth more when they trade it in, they will get a higher assessed price.

Hyundai plan on starting the program in May and it has no additional cost attached.  This scheme will also benefit people that wish to buy a more expensive vehicle.  This guarantee will give them a piece of mind.

The program has two stipulations that could possibly put some customers off.  The first is a requirement for the vehicle to be serviced at Hyundai dealership and the second is the vehicle to be financed through Hyundai.

On the grand scheme of things, I don’t think them two stipulations would put anyone off at all.  You get your Hyundai vehicles serviced by Hyundai trained professionals, and when you finance, it will be through Hyundai where you could get more favorable rates.  These seem like benefits.

In the past, Hyundai needed to do this high profile, attention grabbing promotions, deals and so on, but the truth is, the Hyundai brand can stand on their own two feet without having to do these programs.  The cars are solidly built and their reliability is exemplary.